Monday, 20 August 2018

Urban Decay Born to Run eyeshadow palette: Review and swatches

Urban decay born to run palette surrounded by pink flowers in the background

As you get older and as your planners become overcrowded with errands, versatility becomes your best friend. When I'm getting ready, I'd rather have one palette of eye shadows that does it all than hundreds of mediocre ones. I don't have time to search for certain colours in my draws.
Urban Decay has recently released the Born to Run palette, I could be too late to the party but I have finally managed to snatch one of these palettes in the store. In this post, I will be discussing whether this palette is worth the hype. 


The packaging of this palette is slightly unusual for Urban Decay, nevertheless, it follows the theme of wanderlust perfectly. The hard plastic case is covered in photographs of travel destinations, practically beginning you to take it on your holiday.

The palette itself is not too big and not too small. It also has a massive mirror that's clear, not made from some cheap reflective material. You could easily take this palette on the bus, the train or even a plane - and do your makeup on the go. It's perfect for busy individuals who are always out and about. 

Urban decay born to run palette closed


In the colour front, this palette is armed with 21 gorgeous shades. There's mattes, metallics, shimmers - everything in one place for any occasion. For me, there is nothing worse when a palette focuses on one kind of look. I love burned orange shades but I prefer palettes with more variety. Hence I skipped getting the Naked Heat palette. Born To Run, on the other hand, has a far better colour selection.

There are neutral colours, there's burned orange colours, bright pinks and some colours that remind me of mermaids. All of the shades complement one another perfectly, creating endless combinations for your makeup looks.  Furthermore, they are great on any skin tone!

The top row of this palette consists of transition shades, while below there are two more rows for a pop of colour to intensify the look. If you are really in the rush, you could simply blend one of the top row shades on the lid and you would be good to go.

Born to run palette closeup

Shades included (as described by Urban Decay) 

BREAKWAY (warm ivory shimmer)
STRANDED (Pale rose gold with tonal micro-shimmer)
BLAZE (light metallic peach with pink shift)
WEEKENDER (light neutral beige matte)
STILL SHOT (bright peach)
RIFF (brown-nude matte with floating micro-sparkle)
GOOD AS GONE (deep brown with iridescent micro-shimmer)
HELL RIDE (deep fuchsia matte)
BAJA (burnt orange matte)
ACCELERATE (reddish copper metallic)
GUILT TRIP (smoky purple shimmer)
IGNITE (rose gold metallic)
SNOG (deep coppery bronze shimmer)
WANDERLUST (forest green with micro-shimmer)
WILDHEART (bright fuchsia)
PUNK (red-brown matte)
DOUBLE LIFE (metallic rust)
JET (black with deep shimmering purple shift)
DRIFT (charcoal satin with tonal micro-sparkle)
RADIO (deep emerald satin) 
BIG SKY (frosted green shimmer with iridescent micro-sparkle) 

Urban decay born to run swatches 1
From left to right: Breakaway, Stranded, Blaze, Weekender, Still Shot, Riff, Good As Gone. 

Urban decay born to run swatches 2
From left to right: Hell Ride, Baja, Accelerate, Guilt Trip, Ignite, Smog, Wanderlust.

Urban decay born to run swatches 3
From left to right: Wildheart, Punk, Double Life, Jet, Drift, Radio, Big Sky.


In terms of application, these eye shadows are worth the money because they are super-pigmented and blendable. Nevertheless, I would say that the matte shades are slightly less pigmented than the shimmer and metallic shades but they are buildable.

Another mild inconvenience is slight fall out, so be gentle when you tap your brush into the pan. If any fall out is still left on the face, it can be easily removed with a makeup wipe. On the lids, these eye shadows glide like butter on toast.

I personally prefer using my finger to apply the shimmer and metallic shades, that way the colours pack an extra punch. I usually have a problem with matte eye shadows as they tend to be patchy, which is not a great look. Luckily, the Born to Run mattes are not patchy at all. Overall, this palette is a joy to apply.

Top tip: Want to have even brighter eyeshadows? Wet your brush with water or setting spray and then apply the eyeshadow on the lids.


The longevity of eye shadows tends to depend on several factors such as the weather or your skin type. This abnormal British heatwave has been my skin's worst enemy and wearing eye shadows has been harder than ever before. Born to Run shades do not crease immediately. If I finish my makeup look with a setting spray, they last even longer without creasing. I would say the colour starts to fade after about 4-5 hours (depending on the weather). At the end of the day, I think how long eye shadows last tends to be an individual thing. In my opinion, the longevity of these eye shadows is not too bad.

Top tip: There's no eye shadow primer in your makeup bag? Apply concealer on your lids and use it as a base for your eye shadows.
urban decay born to run side shot


When I was researching whether it's worth getting this palette myself, I have come across some people who stated that the Born to Run palette has recycled popular shades from previous Urban Decay palettes. Some may argue that this indicates that Urban Decay has lost their imaginative spark, when it comes to coming up with something brand new. On the other hand, creating a palette filled with cult favourite shades is a genius move to please their target market. After all, it caught my eye instantly! 

I think this palette would be perfect for beginners and professional makeup artists. Whether you like bright shades or less-in-your-face shades, this palette has something for everyone. There's no need to hoard hundreds of palettes in your draw because Born to Run is full of shades for any mood and occasion. I do not regret buying this eye shadow palette in the slightest, it's a great addition to my makeup collection. 


That's the end of this Born to Run palette review. If you have tried it, do let me know how you found it. I would also love to know - what is your all-time favourite eye shadow palette in your makeup collection?

Take care and have a fantastic day! May your makeup be on fleek and last all day. 

Pinterest image that says urban decay born to run review


  1. I also prefer one eyeshadow palette with a variety of shades instead of multiple smaller ones. The palette I've been in love with for years is the Lorac Pro palette, but I might have to think about giving this one a try! The color range is great and all the shades look beautiful. Thank you for the honest review!

    x Kara |

    1. Hey lovely, thank you :) I'm glad you have enjoyed the review. I haven't heard or Lorac Pro before! Must check that out x Take care!

  2. I loved this review, as these colours are right up my street, and now with your great photos and description I shall being getting this pallet for my holiday! Loving you Blog x

    1. Aw bless, that's such a lovely thing to say!! I hope you enjoy the palette! It's an investment. I used to spend like £8 on a palette in superdrug, but come on you can invest because when do you even use up a palette :)

  3. These colours are so bright and amazing! Personally, I prefer more natural shades but this palette would be perfect for nights out

    Tish |

    1. Exactly! You could still do some natural looks with this one, but I think the perfect palettes for natural looks is probably the Naked ones. Take care x

  4. Wow, these shades look really pretty! At first this palette didn't really speak to me, but i see what you mean when you say it has all the shades you could ever need, which is so convenient! Definitely more intrigued to check out this palette now as it looks really nice in all those pictures and the shades look so vibrant! Great informative post! xx


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